• Marina Victoria Pascual

Capstone - Production Schedule & Notes on Reading


Here's a link to my production schedule.


Notes from Writing About Your Work with Susan Koblin Schear.


Writing about your work:

  • Don't be too aggressive when writing and don't assume you know how the viewer will react.

  • Don't do the opposite of the above and doubt your work too much. Be clear and show security about what you are doing.

  • My elevator pitch should answer these questions: "what is your work like, why do you make it, what are you trying to do with it and what is your process?"


Exercise the author gives to write statement:

  1. Write 7 words about your artwork in general or about a new project you are working on.

  2. Expand the list to 14 words.

  3. Now use those words to come up with a one paragraph artist statement or project description.

  4. The interview: Give whatever you wrote in step 3 to a friend and ask them to ask questions about your work or your statement and write down what you say in response. Now take the paper back, ask your friend questions about your statement, and write down his/her responses.

  5. Using the notes from the interviews, rework your statement or pitch.


Advise on writing cover letter:

  1. Opening: Address why you are writing them directly.

  2. Body: Specific information about yourself, your work and your skills. Show that you are familiar with the space.

  3. Closing: State what you want the reader to do. (eg see your portfolio). And how they should contact you for more information.


Advise on writing project description:

What is it, and why is it important?

  • First Paragraph: Describe your work objectively.

  • Second Paragraph: Talk about the themes and message.

  • Last Paragraph: Explain why it is important that you do this project now. It's importance in your community or field.

Always edit afterwards and remember to have an active voice.


Notes on Developing Your Artist Statement:


What is it? What are the artist's intentions? How was it made?

How the work relates to works the artist has made in the past or with other artists' works?

Readings of the work. Finding written information of the art and artist is important. My jobs is to have outstanding images of and writing and about it.

"The intimacy of the viewing experience"


Keyword google searches.


Assumptions, judgements and created by your documentation and writing about your work. Do not make the assumption that the art should speak for itself. Really terrible assumptions. Pick the images that best represented and the words that explain your project the best. "No one else will be as committed to your work as you are."

What is an artist statement? A 2-3 paragraphs description about sources, Ideas and inspiration. What information do I want the world to know about my work. what do I need to provide to help the viewer view my work? Answer questions the users will have. "Additional connection between you and your viewer." Being patient when putting this down on paper. Start by listening. Really think about the questions that people make? What are they curios about? What do they want to know about my art?

Keep studio journal. Collect information to compose the first draft.

Describe one or two recent works, quickly, not really rationalizing much at first. Size,. color, shape. Then why you made it. The different elements and how they interact. How was it made, How does it fit into your development as an artist. Do not criticize what you've written.

Write freely and playfully. Ask for feedback. Then read over everything you've written. Highlight the most important phrases and then combine them and see if you should expand on anything or if anything is missing.

Then write the first draft with the strongest sentences from your list. Then start editing. Are you writing in the first person? (You should write in the first person)

If you could mark only one sentence, what would it be? Put that sentence earlier in the text.

Is this statement specific to my work or could it be representative of many other works? Refrain from informing the viewer how they will react to your art. Have friends read your work.It is worth it to pay to get expert advice.

No more than one page long, double-spaced. Only about 350 words.



Caroline Woolard Projects:

Very descriptive and concise statement about her work. She divides the artist statement by different questions/statements and answers each.

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​© 2019 by Marina Victoria Pascual.